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« Blog Carnival: Review Bloggers 12th Edition | Main | Favorite Find of the Day: Now You Know Better »

January 28, 2008

Favorite Find of the Day: Go (Product) Red for Valentines' Day

Dell is joining (RED) to eliminate AIDS in Africa through purchase of (PRODUCT) RED branded personal computers and printer - just in time for Valentine's Day!

Dell and Microsoft will make a combined contribution of $50 to $80 – depending on the PC purchased – to the Global Fund. Purchase of a Dell (PRODUCT) RED printer generates a $5 Dell contribution.

Here's the really sexy part - (RED) was created by Bono (you know, of U2) and 100% of the funds contributed go to Global Fund-financed grants in Africa.

What's up with the ( )?

Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.

As consumers, we can also go (RED) by upgrading purchase choices to (PRODUCT)RED - especially, if you're thinking of buying new stuff, anyway - you can read more about Joinred.com and keep up on the buzz with their (BLOG)RED.

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