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February 21, 2008

Baby Einstein: New Launch of A "Real Moms" Show-n-Tell!

Baby_einstein_logo
Baby Einstein launched its new website on February 15, 2008 with a brand new campaign that allows parents to reach out and touch someone, sharing stories and brag about babies' first moments, virtually.

The redesigned site offers a moms a chance to share photos and personal stories about "real-life" experiences we've had with Baby Einstein products, with photo of mom       and baby together.

We recognize and deeply value the incredibly unique relationship we have with our Baby Einstein consumers. Every element of this new campaign celebrates the insights and experiences of real moms by highlighting the true stories of       interaction and discovery they feel when using the brand with their babies.    

Many families (like us) are perhaps already very familiar with the Baby Einstein brand - their music CD's have saved my husband Garth (not his real name) and me many nights sleep - but, what I didn't know is that the very first Baby Einstein video was shot in the basement of mom, Julie-Aigner Clark and edited on their home computer by her husband, Bill!

That, alone, makes me want to put up a pot of coffee, stop by and perhaps even share a couple of shots.

[blank stare]

Um...of course...I'd be more than happy to show you a few photos of the kids, too.

Find It HereBabyEinstein.com

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1.

LOL, Thanks for sharing, I had no idea about their site.
Love your blog

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