I am very honored to partner with the Kellogg's Champions of Great Starts program as a Mom Ambassador.
Why? And what the heck is a Mom Ambassador, anyways?
We are big fans of Kellogg's at our house. My pretend pantry (i.e. outlived its usefulness as a linen closet, since kids never seem to want to make their beds anyway) is filled with Kellogg's products and, as my kids get older (me, too) the brand continues to be a staple in our every day life.
You can read more about the program in my introduction post Celebrating National Breakfast Week (when you have time, of course!)
Okay, that's great, but how's a non-celebrity mom (like me) going to help a company like Kellogg?
By initiating and participating in conversations about how to get families (like yours and mine) off to the best possible start every day.
Today, I am very excited to be able to introduce you to some of the great folks behind Kellogg's Champions of Great Starts and tell you a little more about my trip to the U.S. Olympic Team's Training Camp in Chula Vista, CA.
Because, you know, how many times am I going to get to say that...IRL...really?!?
Long story, short (you're welcome) the trip to and from San Diego (I live in New Jersey, btw) is a whole other story: see Stranded in San Diego, Desperate Times Call for Desperate Measures (when you have time, of course!) because, the weirdest things happen to me when I travel.
Meeting the Kellogg's team, for the first time, was an absolute pleasure and they really did go ALL out to make us feel warm (good thing, because it was, like, Jersey cold, our first night, in San Diego) and very, very welcome, of course.
Our journey began on April 18th, which marked the 100-day countdown to the London 2012 Olympic and Paralympic Games and the day Kellogg's unveiled their campaign celebrating how U.S. Olympic athletes get their starts.
Day 1: our first session, we got a chance to learn a little more about Kellogg's...okay, A LOT more about the brand's history...a few off the top of my head:
- Since 1906, Kellogg's has recycled paperboard to package product.
- In 1920, Kellogg's hired the 1st dietitian to work in the food industry: a woman, btw.
- Founded the organization America's Second Harvest: which is now known as Feeding America.
- W.K. Kellogg Foundation: created in 1930, the organization's focus on protecting, nurturing and supporting opportunities for children has continued to this day. Kellogg's stock helps grow the foundation.
We were surprised at the lack of press the brand has received on these and other achievements made by Kellogg's over the years (frankly, I was impressed, this is some really good stuff) but, were told that W.K. Kellogg had a great sense of humility and, in continuing to be a leader in the community through these and other philanthropic efforts, Kellogg's remains committed to keeping the brand humble.
See what I mean? That's some really good stuff, right?
However, you can learn more about Kellogg's by viewing their Corporate Responsibility Report for 2011 available online at: http://www.kelloggcorporateresponsibility.com/overview
Then, there are the athlete's stories!
Kellogg's created exclusive videos of all eight Team Kellogg's athletes, where they share their individual start stories, which connects consumers (that's us, again!) with athletes and experience inspiring, behind-the-scenes glimpses into their journey to the Olympic Games.
It's like I said on Facebook, just the other day: my mind says I'm in my twenties, but my body says, "Yeah, right!"
Then, there's Paraolympian (and dad of 3) Casey Tibbs:
Enough said. For now. I remain committed in helping to share more about the Champions of Great Starts with continued stories of:
- Our walking tour of the OSOC Training Facility.
- A sneak peek at upcoming Kellogg's intiatives.
- A roundtable discussion on nutrition.
- My interview with Rita Wieber (mom of Olympic hopeful Jordyn Wieber) in full make up, in front of a camera and everything.
Which I will be more than happy to post...on another day...because, truth be told, I'm still trying to recover...we're only about halfway through ALL the stuff we did...which already translates to roughly 840 words...and, well, you're welcome!
© 2003 - 2012 This Full House
Disclosure: I am honored to partner with Kellogg's in helping families (like mine) achieve great starts to their days. I am being compensated for my services for the length of the program. Kellogg's also paid for all travel and lodging expenses, as well as keeping us very well fed, for this event.