Sadly, I wasn't able to attend Toy Fair 2010 (stupid, work!) however, a lot of my friends did (DAMMIT!) and I hear that Child's Play Communications (my Team Mom buds) presented a terrific social media panel, during the event.
Why is this important?
Well, having received email pitches addressed from "Intern 6" and "Assistant #3" this week, it's obvious that some companies STILL don't get it.
That moms (and dads) are NOT stupid and really do a lot of research (on line and word-of-mouth) before they buy stuff, for their families!
Still, it was like I was there (almost) because, Jen from Ren Beanie sent us a BamBoo Bear and, well, who new that bamboo could be made to look like fur?