Last year, I had the opportunity to visit with Kellogg's in Battle Creek, MI and learned a little more about their products, as well as the thought process that goes into continually building on their brand, like finding ways in which consumers (like me) can help give back to our local communities.
I was very happy to hear that, since our visit, Kellogg's followed through on their commitment to do something about childhood hunger and developed the Share your breakfast website.
You can upload a photo of your breakfast (everyday) and $1 will be donated to Action for Healthy Kids.
A LITTLE MORE ABOUT THE PROGRAM: Yesterday, I had the pleasure participating in a live chat with Trinh Le (Senior Brand Manager at Kellogg) and Dr. Reginald Washington (Chair of the Board of Action for Healthy Kids) to learn a little more about Kellogg's Share your Breakfast Website and what they are doing to help share breakfast with children who might otherwise miss out, and to fight childhood hunger in the United States.
FIND IT HERE: A Virtual Breakfast with Kellogg and "Share Your Breakfast" (via TheMotherhood.com)
Kellogg's has a goal of raising $1 million for this worthy cause and you can help -- it's way simple -- all you have to do is:
----> Take a photo of your breakfast (a cup of coffee, bowl of fruit, anything) and upload it to Share your breakfast.
----> Or, simply send a text message to 215-34 with your photo and the word share.
My youngest daughter (she's 9) is recovering from strep throat (FINALLY) and shared her favorite breakfast, a plate of homemade waffles, this morning!
In less than 30 seconds, I uploaded it to Kellogg's Share Your Breakfast and helped feed a child!
Why? Because, nice matters and hunger needs a good old fashioned virtual bitch-slap!
UPDATED TO ADD: Had to crop Hope out (picture cannot include any recognizable faces) but, reloaded in less than 30 seconds (i.e. should have really taken the time to read the rules...dangit!)
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No payment was received for this blog post. Why? Because, supporting local communities to fight childhood hunger is just a really nice thing to do.
