Marketing to Moms

I'm Just Another Momma, Blogging in Her Pajamas

It's hard to believe that my middle girl was only 7 years-old when I started This Full House in 2003 and now...DAYUM!...but, look how we've BOTH grown! So, what's this about then? It's all Mrs. Flinger's fault -- I've been reading my blogging friend Mrs. Flinger for a long time, now. She's a very lovely mom, a wickedly talented html coding diva and her Tweets make me snort coffee through my nose (she is THAT funny) and we've both been around the Internets for a while and can still remember when Dooce was just a girl who couldn't spell Dude.... Read more →

© This Full House 2003-2019. All rights reserved.

Marketing to Moms: What Mombloggers Are Really Reading - I've Got Your Content, Right Here!

Okay, in real life, I'm a mom with 4 kids, 2 cats, a sock-eating chocolate lab (who thinks he's one of my kids) 1 very over-worked husband (who happens to look A LOT like Garth Brooks) and way too much laundry. Got it. Even though I'm just another mom -- albeit, living out loud and in full view of, well, everyone who has ever visited This Full House of dingy whites and mismatched socks -- my reasons for deciding to go ahead and hit the publishing button haven't changed much. Riiiight. I may only be from Jersey -- seriously, we... Read more →

© This Full House 2003-2019. All rights reserved.

Affirmations of Why I'm Still Blogging, After All These Years

Blogging, while medicated or under the influence of fluish-like symptoms, can cause serious injury to your reputation and be awfully dangerous to your blog traffic. Then again, I'm a mom of four, I am used to getting screwed! Mini-me snapped the pic of me, while we were both home and feeling fluish this week, thinking it was totally cool how I could blog with one hand and hold my fluish-looking head with the other. I'm talented like that. You may be surprised to hear -- I know, I sure as hell am -- that I started This Full House nearly... Read more →

© This Full House 2003-2019. All rights reserved.

Marketing to Moms: Setting A Precedent, By Taking It One Screw Up At A Time.

I know, you're probably tired of hearing about this (especially, if you've come here for your weekly dose of "DUH!" and witness just how I, you know, make other mothers look good) but, in light of recent events (having been messed with, recently and then making nice, nice) I feel it a moral imperative to speak out and prove, once again, that I have been named the unlikely poster child for good/bad blogger relations and, inadvertently, am setting a bad example, in a good way. In other words, I feel like a total schmuck...AGAIN! I love my blog and, although... Read more →

© This Full House 2003-2019. All rights reserved.

Marketing to Moms: The Flipside of Bad Blogger Relations - These Are a Few of My Favorite PR Firms

Last week, at this time, I was pretty annoyed and it wasn't about my kids, either. Still. I decided to write a post about the onslaught of viral marketing to moms on the Internets and the lack of respect I've been feeling, as a blogger, lately. My friend (and blogging mentor) Jenn (a.k.a. Mommy Needs Coffee) has a terrific post up, giving kudos to a PR firm that she feels, gets it and it got me thinking (as usual) perhaps I should focus on the flipside and share the good things I've seen with marketing to moms on the Internets.... Read more →

© This Full House 2003-2019. All rights reserved.

Marketing to Moms & How NOT to Mess With A Blogger!

Look, it's no secret, I like getting stuff -- says so, right on my review blog -- but, what I especially like about blogging is finding out about stuff (whatever it is, I need, at the moment) connecting with others (like me) and then being able to share all the good stuff...with you guys ...FAST! Yeah, sometimes I get invited to really cool events (seriously, even my real life friends were more than a little surprised to see pictures of me...in Hollywood) but, I've been doing this for almost 6 years now (blogging, I mean) and, whenever I get to... Read more →

© This Full House 2003-2019. All rights reserved.